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You don’t actually need so much money to create music/art.
You just need to be creative and use the cards you are dealt with.
That is if you really are an artist.
The balance of power has shifted in favor of customers.
Consumers now control the conversation. With the rising popularity of blogs, review sites, forums, and social networking; customers have more power than ever to get the word out when they are disgruntled.
Satisfied customers tell three friends, angry customers tell 3,000.
In this changed environment companies must make a sustained effort to remain authentic and credible, and they must do this by using and responding on the same media channels where consumers are interacting with each other.